The On Holiday Group owned Holiday Nights website has continued its drive to harness the power of social networking with the launch of the “Google Bypass Scheme” to its customers. The company claims that on average Google is now takes 7.5% of the average online travel sale via PPC click costs, which given an industry average of 12% online commission, makes them the biggest earner from travel in the UK today. The innovative Holiday Nights scheme aims to take £25 of this spend, to incentivise its customers to promote its products via the rapidly growing social networking sites. Continue reading →

The On Holiday Group’s new Holiday Nights site, built in conjunction with cutting edge technology partner RateGain, claims to have integrated 10 million user reviews into its holiday search process to allow customers to search by price and user review at the same time. Continue reading →